GEN Z SHOW A PREFERENCE FOR FAST FOOD AND FAMILIAR TASTES

Older generations are more likely to enjoy local foods, which tend to come with higher price tags. Currently, younger consumers enjoy more fast food, suggesting a preference for convenience and low cost.



Capital letters (A, B, C, D) indicate a statistically significant difference from the indicated groups at the 95% confidence level. Q6.
How would you describe the foods you like to eat? I really enjoy eating... (Please select all that apply).
Base: Gen Z (n=1191); Millennials (n=335); Gen X (n=155); Boomers (n=310).

*SOURCE: Gen Z 2018 Report | © 2018 The Hartman Group, Inc.


GEN Z’S PREFERENCE FOR THE FAMILIAR MAY BE DRIVEN BY LIFE STAGE –THE OLDER THE TEEN, THE MORE LIKELY THEY ARE TO ENJOY BOLD AND UNFAMILIAR FLAVORS

GEN Z ARE VORACIOUS SNACKERS; SNACKING IS EVERYWHERE AND ANYWHERE AND AT ANYTIME

GEN Z’S PARENTS BUY MOST OF THEIR TEENS’ FOOD AND DRINKS UP UNTIL THE END OF HIGH SCHOOL

ABOUT HALF OF TEENS EAT SCHOOL FOOD SERVICE AT LEAST OCCASIONALLY; THEY REPORT PLENTY OF ROOM FOR IMPROVEMENT, ESPECIALLY IN HAVING HEALTHY OPTIONS

TEENS USUALLY HAVE TO PRIORITIZE PRICE AND LOCATIONS WHEN BUYING THEIR OWN FOOD AND BEVERAGES AT RETAIL OR RESTAURANTS

GEN Z PRIORITIZE FLAVOR OVER HEALTH CURRENTLY BUT SHOW A DESIRE FOR PRODUCTS THAT SATISFY BOTH NEEDS

GEN Z LIKES TRYING NEW FOODS, BUT THESE YOUNGER, LESS EXPERIENCED DINERS ARE LESS WILLING THAN THE OVERALL POPULATION TO GAMBLE ON AN ITEM IF THEY AREN’T SURE IT WILL TASTE GOOD

GEN Z WANTS A HIGH LEVEL OF CONTROL OVER THEIR MEAL, FROM UNLIMITED SERVINGS TO SELF-SERVE BUFFETS AND BUILD-YOUR-OWN OPTIONS

GEN Z ORDERS FAMILIAR FOODS WHEN DINING OUT

HEAT AND VINEGAR, THE PROMINENT FLAVORS IN SRIRACHA, BBQ, AND OTHER HOT SAUCES, ARE GEN Z FAVORITES AMONG THE INGREDIENTS INCREASINGLY FOUND ON MENUS

KID-FRIENDLY FLAVORS LIKE MAPLE SYRUP, PIZZA SAUCE, AND KETCHUP ARE THE COMMON INGREDIENTS WITH THE HIGHEST APPEAL TO GEN Z (WHO MAY NOT BE VERY FAR INTO ADULTHOOD THEMSELVES)

BREAKFAST IS WHERE NEARLY HALF OF OPERATORS INDICATE AN INCREASE IN PARTICIPATION

TASTE IS THE BIGGEST BARRIER TO LUNCH PARTICIPATION AT SCHOOL

SCHOOLS (K-12)

MOST POPULAR & HIGHEST INDEXING ENTRÉES

MOST POPULAR & HIGHEST INDEXING BREAKFAST ENTRÉES

KIDS ARE LIKELY TO ENJOY ETHNIC CUISINES, BUT FEW ETHNIC OPTIONS APPEAR ON SCHOOL MENUS



 
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GEN Z SHOW A PREFERENCE FOR FAST FOOD AND FAMILIAR TASTES

Older generations are more likely to enjoy local foods, which tend to come with higher price tags. Currently, younger consumers enjoy more fast food, suggesting a preference for convenience and low cost.



Capital letters (A, B, C, D) indicate a statistically significant difference from the indicated groups at the 95% confidence level. Q6.
How would you describe the foods you like to eat? I really enjoy eating... (Please select all that apply).
Base: Gen Z (n=1191); Millennials (n=335); Gen X (n=155); Boomers (n=310).

*SOURCE: Gen Z 2018 Report | © 2018 The Hartman Group, Inc.


GEN Z’S PREFERENCE FOR THE FAMILIAR MAY BE DRIVEN BY LIFE STAGE –THE OLDER THE TEEN, THE MORE LIKELY THEY ARE TO ENJOY BOLD AND UNFAMILIAR FLAVORS

GEN Z ARE VORACIOUS SNACKERS; SNACKING IS EVERYWHERE AND ANYWHERE AND AT ANYTIME

GEN Z’S PARENTS BUY MOST OF THEIR TEENS’ FOOD AND DRINKS UP UNTIL THE END OF HIGH SCHOOL

ABOUT HALF OF TEENS EAT SCHOOL FOOD SERVICE AT LEAST OCCASIONALLY; THEY REPORT PLENTY OF ROOM FOR IMPROVEMENT, ESPECIALLY IN HAVING HEALTHY OPTIONS

TEENS USUALLY HAVE TO PRIORITIZE PRICE AND LOCATIONS WHEN BUYING THEIR OWN FOOD AND BEVERAGES AT RETAIL OR RESTAURANTS

GEN Z PRIORITIZE FLAVOR OVER HEALTH CURRENTLY BUT SHOW A DESIRE FOR PRODUCTS THAT SATISFY BOTH NEEDS

GEN Z LIKES TRYING NEW FOODS, BUT THESE YOUNGER, LESS EXPERIENCED DINERS ARE LESS WILLING THAN THE OVERALL POPULATION TO GAMBLE ON AN ITEM IF THEY AREN’T SURE IT WILL TASTE GOOD

GEN Z WANTS A HIGH LEVEL OF CONTROL OVER THEIR MEAL, FROM UNLIMITED SERVINGS TO SELF-SERVE BUFFETS AND BUILD-YOUR-OWN OPTIONS

GEN Z ORDERS FAMILIAR FOODS WHEN DINING OUT

HEAT AND VINEGAR, THE PROMINENT FLAVORS IN SRIRACHA, BBQ, AND OTHER HOT SAUCES, ARE GEN Z FAVORITES AMONG THE INGREDIENTS INCREASINGLY FOUND ON MENUS

KID-FRIENDLY FLAVORS LIKE MAPLE SYRUP, PIZZA SAUCE, AND KETCHUP ARE THE COMMON INGREDIENTS WITH THE HIGHEST APPEAL TO GEN Z (WHO MAY NOT BE VERY FAR INTO ADULTHOOD THEMSELVES)

BREAKFAST IS WHERE NEARLY HALF OF OPERATORS INDICATE AN INCREASE IN PARTICIPATION

TASTE IS THE BIGGEST BARRIER TO LUNCH PARTICIPATION AT SCHOOL

SCHOOLS (K-12)

MOST POPULAR & HIGHEST INDEXING ENTRÉES

MOST POPULAR & HIGHEST INDEXING BREAKFAST ENTRÉES

KIDS ARE LIKELY TO ENJOY ETHNIC CUISINES, BUT FEW ETHNIC OPTIONS APPEAR ON SCHOOL MENUS