HEALTH CONCERNS GAIN RELEVANCE AS KIDS GET OLDER

As kids grow older they may start to look at their diets and wonder, “maybe I’m not as healthy as I thought.” A growing understanding of health and nutrition likely prompts tweens and teens to view their diets, and their parents’ diets, as less healthy as they get older. Meanwhile, kids’ concern about health grows as they enter their tween and teen years, making this a good time to start talking to them about products with health benefits.

SOURCE: Mintel, US March 2018


KIDS CONTROL THEIR OWN SPENDING (FOR THE MOST PART)

PARENTS ARE STILL AN IMPORTANT CONSIDERATION, EVEN FOR A TEEN AUDIENCE

SNACKS ARE WHERE PARENTS GIVE KIDS’ MORE POWER TO MAKE DECISIONS

GEN Z DEMANDS THAT FOOD AND BEVERAGE MEET THEM WHERE THEY ARE

GEN Z’S EMPHASIS ON INDIVIDUALITY EXTENDS TO FOOD

GEN Z IS INHERENTLY MOBILE; THEY EXPECT THEIR FOOD TO BE ABLE TO TRAVEL WITH THEM

GEN Z HAS GROWN UP SNACKING IN SCHOOL AND ON THE GO

GEN Z SHOW A PREFERENCE FOR FAST FOOD AND FAMILIAR TASTES



 
 xx
 
HEALTH CONCERNS GAIN RELEVANCE AS KIDS GET OLDER

As kids grow older they may start to look at their diets and wonder, “maybe I’m not as healthy as I thought.” A growing understanding of health and nutrition likely prompts tweens and teens to view their diets, and their parents’ diets, as less healthy as they get older. Meanwhile, kids’ concern about health grows as they enter their tween and teen years, making this a good time to start talking to them about products with health benefits.

SOURCE: Mintel, US March 2018


KIDS CONTROL THEIR OWN SPENDING (FOR THE MOST PART)

PARENTS ARE STILL AN IMPORTANT CONSIDERATION, EVEN FOR A TEEN AUDIENCE

SNACKS ARE WHERE PARENTS GIVE KIDS’ MORE POWER TO MAKE DECISIONS

GEN Z DEMANDS THAT FOOD AND BEVERAGE MEET THEM WHERE THEY ARE

GEN Z’S EMPHASIS ON INDIVIDUALITY EXTENDS TO FOOD

GEN Z IS INHERENTLY MOBILE; THEY EXPECT THEIR FOOD TO BE ABLE TO TRAVEL WITH THEM

GEN Z HAS GROWN UP SNACKING IN SCHOOL AND ON THE GO

GEN Z SHOW A PREFERENCE FOR FAST FOOD AND FAMILIAR TASTES